An objective-driven integrated approach that ensures your social initiatives are aligned with your business and marketing goals.

Because it’s not just about ‘cute’ social media posts, it’s about building meaningful relationships with your targeted audiences and delivering Performance Communication that influences them to take action.

We provide:

• Engaging social content that supports well-defined objectives
• Performance communications strategically crafted to influence targeted audiences to take action.
• Custom-tailored social strategies designed to enhance and fully integrate with existing marketing initiatives
• Strategic campaigns for key initiatives – whitepapers, reports, research, events, blog, media
• Full-circle tracking and optimization from social performance to website analytics
• Social persona, voice, and tone development
• Social community growth, nurturing, and management
• Integrating advanced social marketing tactics into marketing automation and customer journey efforts.
• Employee engagement and advocacy
• Influencer Marketing campaigns
• Social business intelligence – in depth marketing, industry, and competitive intelligence

Guided by a Data-Driven Methodology

Our strategies are driven by insights that fuel ongoing iteration and optimization. We apply a disciplined methodology to demonstrate ROI and achieve business goals.

We help you answer the critical questions for 360 degree digital marketing success

How do you demonstrate ROI and validate your social marketing initiatives?

Do you have clearly defined benchmarks and KPIs?

Is the intelligence your organization needs to measure ROI and drive your digital tactics available on-demand?

Do you have insight into how your digital efforts are contributing to your business and marketing goals?

Do you know the effectiveness and ROI of each piece of content you produce?

Are you tracking industry trends on social? Your audience behavior and preferences across the digital web?

What’s the most effective way to optimize performance, content, and targeting to achieve your business goals?

How do you track and analyze actions from first click to conversion?

Based on your organization’s response to these questions, we develop a custom solution specific to your needs and objectives.

We’re constantly analyzing what’s working, what’s not, and why

Our proprietary marketing framework is designed launch, test, and optimize social marketing campaigns across multiple social platforms. Based on verifiable intelligence, we’re constantly fine tuning your campaigns to ensure the highest CTR, CTA fulfillment, and ROI. Based on this intelligence, we deliver ongoing optimization to these components of the campaign:

• Content
• Post Type
• Platforms
• Targeting and Audience
• Creative
• Calls-to-action
• Goals
• Social Advertising
• Advanced Google Analytics and UTM tracking
• How can we leverage this intelligence?

Social Business Intelligence across the Organization

From recruitment to R&D, sales and beyond, every department relies on the intelligence and deep insights that are gained from social research. We go beyond static data points to provide rich analysis and actionable recommendations to support and empower existing functions throughout the organization.